Sooner Safer Happier

A movement enabling organisations to achieve better outcomes for all and a more humane world of work

Start your journey

Focus on Outcomes 

Organisations everywhere are seeking to become more flexible, more adaptable to ever changing market environments and shifting consumer behaviours. Adaptability and agility is a key competitive advantage in order to survive and thrive.

The Sooner Safer Happier movement recognises this culture change is emergent and not easy to get right. Every organisation is unique and there can be no-one-size-fits-all, cookie-cutter approach. It is necessary to be clear about the desired outcomes of agility, about improving Better Value Sooner Safer Happier, as the primary goal.

These measurable outcomes will provide your feedback loop, your compass, to support the continuous improvement of your organisation’s ways of working.




lead time


flow efficiency


continuous compliance

agile, not fragile






Focus on Outcomes is an example of a ‘pattern’ for business agility: these are lessons learned the hard way, key learnings to help you on your journey to better ways of working in the Age of Digital.

Sooner Safer Happier patterns and antipatterns are created by practitioners based upon experience of enabling change over many years in many organisations; these are offered to help you improve:

  • Quality of product/service, built in from the start rather than ‘inspected’ in later
  • Customers delight, including internal as well as external customers
  • Increased value, guided by leading and lagging measures (such as OKR’s)
  • Accelerated pace of change and reduced time to market
  • Governance, safety and regulatory compliance – speed with control
  • Colleague engagement, higher passion, higher retention and lower burnout
  • A lasting cultural change that is sticky

No matter what methodologies are present within your organisation, pursuing a goal of Better Value Sooner Safer Happier can enable you to unlock your organisation’s desired cultural and outcome improvement.

ssh book

Get the book – so many 5-star reviews

Jonathan Smart and authors, business agility practitioners, thought leaders, and coaches, reveal patterns and antipatterns to show how business leaders from every industry can help their organisations deliver better value sooner, safer, and happier through high levels of engagement, inclusion, and empowerment

Supporting reforestation and women’s leadership with TreeSisters


Get in touch

Where will you start your journey? Reach out for a virtual coffee to explore how we can help.