Sooner Safer Happier is a global business agility consultancy enabling organisations to achieve better outcomes.

Our approach

Experienced Practitioners

  • Our team are deeply experienced practitioners and former clients who have walked in your shoes. With our sleeves rolled up we are able to guide, coach and help you learn the patterns of business agility through doing.

Focus on Outcomes

  • We focus on outcomes first and foremost. Our long term client commitment goes beyond individual engagements. We recognise sticky change takes time and that help can come in a variety of forms over time.


  • Your organisation is unique. When it comes to improving business agility there is no one size fits all. Based on your context we co-create with your team the experiments needed to discover an improvement path. 

Leadership Team

Maria Muir

Maria is a SSH partner and Asia-Pacific regional lead. She has been working with early adopters in Asia-Pacific since 2010. She is a pragmatic, outcomes-focused, people-first leader who loves to get stuff done. Maria has led and advised transformations at 12+ ASX200 companies across sectors including financial services, telecommunications, retail, and energy & resources.

She created Deloitte Asia-Pacific’s Enterprise Agility Practice where she was the lead partner responsible for a team of 20 practitioners who advised, coached and built capability both internally at Deloitte and with clients. She has experience setting up a business from scratch as she was a founding partner of Sayer’s Technology & Platforms business, LinkedIn’s #1 start-up in 2021. 

Marcus Braszell

Marcus is a SSH Partner and our North American lead. His extensive experience heading up change in large complex environments includes leading five business agility programs at a Director / Head Of level, spanning financial services (banking & insurance) and retail sectors. A pragmatic, forward thinking senior leader with deep c-level engagement experience, Marcus possesses a commercial approach to innovation with a strong drive to foster contemporary, people-focused, and adaptive organisations. Marcus joins us from Walmart Canada, where he was the Director of Business Agility.

Mark Hills

Mark is a SSH partner and the EMEA lead. He is a highly capable, outcome focused enterprise agility partner coach and practitioner with over 20 years’ blue-chip experience. Mark has led Ways of Working transformations across many of the top global investment banks, brokerages, and consultancies. His professional highlights include leading a variety of complex change initiatives at Barclays, HSBC, Deloitte and more recently with British Petroleum as (SSH) interim global agile transformation lead. Mark thrives on the intellectual and people challenge Ways of Working engagements present and would describe his mindset as ‘player coach’, keen to lead by example.


Better Value Sooner Safer Happier (BVSSH) is an outcome oriented approach to continuously improve ways of working.

Better is quality improvement. Quality is built in rather than inspected in later. With improving quality there is less rework, less failure demand


Value is unique to your organisation; it’s why you are doing what you are doing; it could be financial; it could be maintaining public safety; it could be charitable. In a complex unpredictable environment value improvement is achieved via outcome hypotheses with leading and lagging measures (also known as OKRs)

Sooner is improving your time to market, time to learning, to pivoting, to de-risking, to avoiding a “sunk cost fallacy,” to locking in progress early and often

Safer is improving Governance, Risk, and Compliance (GRC) and resilience in chaos, be that against a cyber-attack or a global pandemic. It is customers trusting your organization


Happier is improving levels of customer advocacy and colleague engagement with a positive impact on society and the one planet we live on. A more humane way of working


Together, Better Value Sooner Safer Happier balance each other and lead to a virtuous circle of improving outcomes for your organisation

Recent Clients

Better Value Sooner Safer Happier


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